
Nice to meet you,
I am Dana Gottesman.
Consultant and advisor to businesses and companies in the fields of beauty, cosmetics and health.
In Israel and abroad
My expertise is establishing and supporting PRIVATE LABEL - a private product line.
Among my clients:
Clinics, cosmetologists, entrepreneurs and cosmetics companies
Over the years, I have worked with dozens of businesses in the beauty and wellness sector.
In Israel and abroad
And I accompanied the processes of developing brands, products and making business decisions.
In the truly critical moments.


In addition
Our manufacturing facilities are FDA approved.
European Union CPNP
And the Israeli Ministry of Health

Our laboratories and manufacturing facilities meet the strictest industry standards.
In order to ensure the highest level of quality and safety
They work according to standards
GMP - GOOD MANUFACTURING PRACTICES
and maintain strict quality control throughout all stages of production

In addition, the production facilities meet the CE standard.
Attesting to compliance with European Union health and safety requirements.
Meet ISO standards
Ensuring quality management and control

MY PROJECTS
Infera
Lorem Ipsum Dolor Sit Emmet, Consecteur Adificating Elite Colors Monfred Addendum Silkoff, Exciting and Exciting. Amhalif Quasi Bem Mr. Modoff. Oedipus Blastic Monoptz Clear, Nefta Neftek Lamson Blerk.
Ella Tolmas
Lorem Ipsum Dolor Sit Emmet, Consecteur Adificating Elite Colors Monfred Addendum Silkoff, Exciting and Exciting. Amhalif Quasi Bem Mr. Modoff. Oedipus Blastic Monoptz Clear, Nefta Neftek Lamson Blerk.
Capsulab
Capsulab is a neutral platform for home appliances and capsules, enabling on-demand production of fresh, customized products. From a wide range of products: cosmetics, dietary supplements and pharmaceuticals.

The consultation process with me is hand-in-hand guidance.
Starting from the strategy phase
Through formula development, with the world's greatest formulators and chemists
Connection to quality and reliable manufacturers
Taking into account the client's budget
Support in the product design process
Until the long-awaited launch of your private line

TRUST the PROCESS
Manufacturers
Branding
Developing Formulas
Regulations
Brand Strategy
FDA / EU Approvals
Launching
Packaging
Production
F R O M C O N C E P T T O C R E A T I O N
MY MARKET
46%
AMERICA

32%
EUROPE
22%
ASIA
Cosmetics companies, dietary supplements, aesthetics, and cosmetic devices
Network leaders and influencers
Cosmetic and medical aesthetics clinics
Dermatologists, aesthetic doctors, hair transplant clinics, and plastic surgeons
Beauty, cosmetics, and sports chains

Private Label Client Testimonials
Reviews from Satisfied Clients Worldwide
Emily R. – Los Angeles, USA
"Dana is the perfect choice for anyone looking to build a luxury brand with global potential. She didn't just handle formula development and regulatory approvals but also customized the branding for each market, from Paris to New York. Thanks to her, I know how to market my brand in a way that resonates with every target audience and ensures success everywhere."
James K. – New York, USA
"Dana is exceptional. She didn't just help us to develop outstanding formulas and handle FDA approvals; she also positioned my brand for global success. Customized the branding and marketing strategy for each market, from the US to Europe. Thanks to her, my brand has gained international recognition and continues to grow worldwide."
Sophia L. – Dubai, UAE
"Dana managed to take my vision and transform it into a luxury brand that thrives globally. She tailored the branding perfectly for the Dubai audience while ensuring the brand could expand into international markets. With her precise guidance, I now know how to market my products to stand out and succeed in a competitive market."
Maria P. – Barcelona, Spain
"Dana turned my brand into a success story. From branding strategy to product launch, she supported me at every stage and adapted the branding language to different markets across Europe. The team helped me understand exactly how to market the products, reach my target audience, and ensure the brand's success beyond Spain."
Patrick H. – Zurich, Switzerland
"Dana took my brand to the next level. She didn't just help me develop high-quality Swiss products but also strategized how to position the brand in the international market. She customized the branding and marketing strategy so the brand could succeed anywhere in the world. The result? A brand that sells in Switzerland, Europe, and the US."

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Target audience targeting
How should the product be sold?
Creating product differentiation
What does the process of working with you look like?
Building a product strategy:
Product types
Value assurance
Key ingredients
Receiving quotes from manufacturers and laboratories
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Development of professional formulations and compositions:
Choosing a formulator
Manufacturer selection
Regulatory compliance
This is where science meets strategy.
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Regulation, adjustments and approvals:
Adapting the product to regulatory requirements according to the target market (Europe, Israel, USA, etc.)
Support in building a PIF - product portfolio
Laboratory tests and adjustments
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